The slow fade of Brooklyn’s Times Plaza district

Ephemeral New York

Today the name only remains on the Times Plaza Station, a post office built in 1925 on Atlantic Avenue between Third and Fourth Avenues.

Timesplazapostoffice

But the area once known as Times Plaza—with aspirations to be as fabled as Manhattan’s Times Square, perhaps—was a bustling triangle amid the crossroads of the borough’s busiest thoroughfares.

Timesplazaeaglead1917Times Plaza had a handsome hotel as well as its own subway entrance, a gorgeous jewel box originally called the Times Plaza Control House after it opened in 1908. (Today, it’s the restored Heins & LaFarge kiosk with “Atlantic Avenue” on the facade.)

This transit hub also had shops and offices for the Brooklyn Daily Times, the newspaper that officially lent its name to the area in 1917.

Timesplazaskyscraper“Times Plaza: the triangular space bounded by Flatbush, Atlantic, and Fourth Avenues, recently so named by resolution of the Board of Aldermen,” this Brooklyn Daily Eagle ad proclaims…

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